“38% of people will stop engaging with a website if the content or layout is unattractive”
It takes 0.05 seconds for visitors/users to form an opinion about your website and determine whether they’re going to stay or leave. So your website’s content and layout has to entice your visitors enough to want to stay on the site and read/ learn more about your products and services.
“88% of online visitors/ consumers are less likely to return to a site after a bad experience.”
This means that your website has to not only create a great first impression by being easy to read, easy to navigate and appealing aesthetically, it also has to entice visitors to stay on your site by almost immediately answering their questions.
“Judgments on a company’s credibility are 75% based on the company’s website design.”
your website serves as a window into your company, thus it needs to exude trust and credibility. Otherwise you run the high risk of handing your potential customers over to your competitors with better designed websites.
“47% of website visitors check out a company’s products/services page before looking at any other sections of the site.”
So, What Does All this Mean?
Your website is a magnet for judgement—and this judgement isn’t limited to the website itself—it carries over into the way users perceive the company as a whole.
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